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Easy online investing with the guidance of a financial advisor. Invest for your future with a digital investment platform that combines the benefits of a personal financial advisor with sophisticated technology.

Guided Wealth Portfolios (GWP) investment management is designed for clients who:

  • Have less to invest but want a financial advisor
  • Want a low-account minimum investing solution
  • Are interested in a digital investing experience
  • Want a lower-touch advisor service model
Advisor Relationships

Advisor Relationships

While other digital investing solutions, or robo advisors, offer online investment management, many don’t include a direct personal relationship with a financial advisor, unless you’re willing to invest substantial amounts.

Personal Advisor

Personal Advisor

With GWP, you get a personal advisor dedicated to you and your goals, no matter how large or small your investment amount. All you need to get started is $5,000* to invest. Whatever your investment goals, we can help you.

*Accounts under $10,000 have a $20 annual fee.

Investment Managemenet

Investment Managemenet

Guided Wealth Portfolios offers investment management designed to help you pursue your financial objectives. You’ll receive diversified allocations designed for you and your savings goals, and benefit from trading techniques.

Client Centered
  • The Portfolio Designer

LPL Research, an experienced money manager, chooses the investments for the portfolio models.

  • Your Advisor

Your advisor reviews your suggested portfolio allocation to make sure it’s right for you. As your goals or life change, your advisor is available to help you determine if your GWP portfolio will continue to be the right solution for you.

  • The Technology

Sophisticated algorithms are built into the technology. They examine your portfolio every day to see if it can be optimized. These algorithms can trigger rebalancing or tax-loss harvesting to ensure your portfolio stays in line with your goals and to create opportunities to help you save on taxes.

Smart Investing Strategy

By investing with us, you'll enjoy services such as tax-efficient investing, consistent monitoring, tax-loss harvest, financial advice, and more!

Tax-Efficient Investing

Through advanced asset analysis, we’ll allocate your assets in a tax-efficient manner and evaluate the tax impact of each trade before it goes through.

Consistent Monitoring

Your portfolio is monitored daily, keeping it on track as markets move and rebalancing it as needed.

Tax-Loss Harvesting

If an investment experiences a loss, we may sell it to offset taxable gains in your portfolio. The investments sold are replaced by similar investments to maintain your asset allocation, so you get tax benefits while keeping a properly diversified portfolio.

Financial Advice

We’re available any time you have a question about your account or investing strategy.

Client Centered

What you'll get today

Simply answer a few questions to receive a proposal, customized for you. We’ll give you recommendations for your account and a calculation of your potential dollars at retirement. Grow your future with our expertise and the convenience of online investment management.

Guided Wealth Portfolios

Investment Process & Philosophy

With Guided Wealth Portfolios (GWP), we aim to provide you a diversified portfolio that matches your risk preferences and helps you work toward your unique financial goals.

This is combined with daily account monitoring that auto-rebalances your account when necessary and identifies tax-saving opportunities to not only keep your portfolio in line with its goals, but potentially improve it for greater diversification and future growth. With GWP, you don’t have to worry about managing or updating your portfolio, as we handle it for you. You get insight into what’s happening in your portfolio through your online portal, and if you ever have any questions about your investment strategy, we’re just a phone call away.


Accounts under $10,000 have a $20 annual fee. All accounts are subject to a program fee and advisory fee.

Guided Wealth Portfolios (GWP) is a centrally managed, algorithm-based, investment program sponsored by LPL Financial LLC (LPL). GWP uses proprietary, automated, computer algorithms of FutureAdvisor to generate investment recommendations based upon model portfolios constructed by LPL. 

FutureAdvisor and LPL are nonaffiliated entities. If you are receiving advisory services in GWP from a separately registered investment advisor firm other than LPL or FutureAdvisor, LPL and FutureAdvisor are not affiliates of such advisor. 

Both LPL and FutureAdvisor are investment advisors registered with the U.S. Securities and Exchange Commission, and LPL is also a Member FINRA/SIPC

All investing involves risk including loss of principal. No strategy assures success or protects against loss. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

With your free dynamic proposal, you will have access to sample recommendations at no charge to you. If you decide to open a GWP investment management account, you will be charged a quarterly account fee, as well as certain additional costs such as underlying investment fees and expenses and other miscellaneous fees. If you decide to implement sample recommendations in the proposal with another firm, you may be charged fees, commissions, or expenses by that firm, as well as underlying investment fees and expenses.  

 LPL Financial does not provide tax advice. Clients should consult with their personal tax advisors regarding the tax consequences of investing.